3rd July 2019 ; Wednesday 9:00AM-11:30AM

Traceability: The Cornerstone of Consumer Safety

Host/Sponsor EuroCham Singapore
Event Date Time 3rd July 2019 ; Wednesday 9:00AM-11:30AM
Venue 138 Robinson Road, #11-04 (Lobby 2), Oxley Tower, Singapore 068906

EuroCham Members: $25 Supporting Organizations: $25 Non Members: $45




Traceability: the cornerstone of consumer safety

A dialogue on traceability systems and their critical importance in providing confidence and assurance to consumers


Traceability enables tracking of goods at all stages of the supply chain. The ability to trace and follow consumer goods – including food, feed, and ingredients – through all stages of production, processing and distribution, not only facilitates the withdrawal of faulty and dangerous products, but provides consumers with confidence and assurance that the products they buy are safe. Similarly, producers and brand owners do not only rely on traceability to carry out targeted withdrawals of products if an unexpected risk to human health is detected, but they increasingly see traceability as a broader risk mitigation and management tool.

The establishment of the Singapore Food Agency (SFA) on 1 April 2019 provides an excellent opportunity to discuss Singapore’s current food recall protocol and rekindle discussions around different types of traceability systems. Set up to oversee the food supply chain – from manufacturing and local production to import and retail – SFA has the important job of securing the provision of safe food in the context of increasingly complex supply chains.

In this regard, the European Chamber of Commerce is proud to host an event dedicated to traceability in view of facilitating the sharing of experiences from different industry sectors and companies active in Singapore, the EU and the across the APAC region.


To enhance awareness of (1) the need to adopt and legally safeguard robust traceability systems that offer confidence and assurance to consumers; and (2) share experiences on different solutions that exist across different industries.

The European Chamber will bring together relevant stakeholders, including government agencies, industry partners and service providers, to share experiences and exchange views on this important topic for consumer safety.

Speakers include
– Davide Besana, Corporate Affairs, Asia Pacific, Edrington (Moderator)
– Chong Nyet Chin, Food Safety and Quality Director, NTUC Fairprice (Representing retailers)
– Ciaran Gallagher, South East Asia Director, Bord Bia – Irish Food Board (Representing European expertise)
– Emiko Tavernier, Senior Business Development Manager APAC, EVRYTHNG (Representing traceability tech solutions)
– Laurent Chanimbaud, Regional Supply Chain Director, Moet Hennessey (Representing beverages)
– Ramesh Raj, Regional Manager APAC, Pharmaceutical Security Institute (Representing pharmaceuticals)

Mr Davide Besana, Corporate Affairs, Edrington Asia Pacific

Davide joined Edrington from the Trade and Economic section of the EU Delegation to Singapore. Previously, he also worked for the European Commission in Brussels (DG TRADE) where he gained valuable experience in trade negotiations with Singapore, Malaysia, Canada, and East and Southern African countries. He is responsible for working with local partners across Asia Pacific to reduce harmful drinking and to promote a balanced and inclusive regulatory and taxation environment that supports responsible and sustainable business growth.

Mr Laurent Chanimbaud, Regional Supply Chain Director, Moët Hennessy Asia Pacific

Laurent is the regional supply chain director at Moët Hennessy Asia Pacific, based in Singapore. Laurent has spent the last 25 years as a supply chain professional with the most recent 10 years at Moet Hennessy, and previously at pharmaceuticals company Sanofi for 15 years, managing markets across Eastern Europe, the Middle East, Africa, Latin America, and Asia. Throughout his career, Laurent has managed projects related to traceability across both industries and have been involved also in product recalls. Laurent graduated from the ESC Clermont Graduate School of Management in France with a master’s degree in marketing and international management.

Ms Chong Nyet Chin, Food Safety and Quality Director, NTUC FairPrice Co-operative Limited

Nyet Chin is currently the food safety and quality director at FairPrice where she is responsible for the control of food safety management and quality assurance system, as well as regulatory management. She has helped FairPrice develop a risk management framework and various control measures in fulfilling the vision of ensuring food safety from source to store.

As a technical professional, Nyet Chin has over 20 years experience in quality assurance and food safety, and is well versed in GMP, HACCP, ISO 9001, ISO 22000, Six Sigma, and Total Quality Management. She has served in various working committees established by the Agri-Food and Veterinarary Authority (AVA), Enrerprise Singapore, and National Environment Agency (NEA) in areas of Cold Chain Management Standard, FMCG standards and Food Safety Regulations. In 2017, she received the Merit award for Quality and Standards given by Spring Singapore, endorsing her contributions to the Singapore standards journey. She is currently the technical chair of food processing and distribution under the Singapore food standard committee. Nyet Chin graduated from the National University of Singapore with a degree in chemistry and from Leicester University, UK with a master’s of business administration.

Mr Ramesh Raj, Regional Manager, APAC, Pharmaceutical Security Institute (PSI)

Ramesh is regional manager, APAC at the Pharmaceutical Security Institute, based in Singapore. He had previously served for over 18 years in the Singapore Police Force in the areas of intelligence gathering and anti-counterfeiting investigation. Ramesh was also previously with the Health Sciences Authority in Singapore where he led the enforcement and operations unit responsible for conducting field enforcement, surveillance, seizures, and coordinated efforts with other law enforcement agencies. Ramesh has in the course of his career successfully prosecuted cases involving rogue medical practitioners and counterfeit medical devices. Ramesh was also co-trainer at Interpol, representing the organisation and presenting on pharmaceutical crime within Asia Pacific and Europe. Ramesh graduated from the University of London with a bachelor’s degree in business management and administration, and from the University of London with a graduate diploma in law.

Ms Emiko Tavernier, Senior Business Development Manager APAC, EVRYTHNG

Emiko leads the sales and business development of EVRYTHNG into the APAC market. Based in Singapore, she is responsible for growing the business into new markets and helping consumer brands and businesses to digitise their product portfolio as part of a strategic shift towards connected packaging. She has previously worked with several successful digital platforms from Europe – from Digital Content, to Image Recognition, to Digital Marketing, and now IoT – helping them to enter Southeast Asia as a new market and build their commercial business in this region. Emiko graduated from UCL with a BSc Anthropology.

Mr Ciarán Gallagher, South East Asia Director, Bord Bia, Irish Food Board

Ciaran Gallagher is based in Singapore since 2016 when he opened the Bord Bia (Irish Food Board) office for South East Asia, Japan & Korea. In this role he is responsible for developing exports markets for Irish food and drink to eight priority markets in Asia Pacific, with focus on dairy, meat, seafood & beverage categories. Prior to this Ciaran was based in Shanghai as Asia Strategy Manager for a nutritional ingredients company. He holds a Masters in Asian Business from Nanyang Technological University, Singapore.



09:00:    Registration and breakfast
09:20:    Welcome remarks by EuroCham and moderator
09:30:    Panel presentation (15mins each)
10:40:    Discussion and Q&A
11:00:    Networking

Co-organised with:


Closing Date: 2nd July 2019 ; Tuesday