As many European SMEs expand or operate in South-East Asia, they often overlook a crucial asset: their intellectual property (IP). Whether it’s a trademark, design, patent, or trade secret, IP can be a powerful business asset — or present hidden risks — if not properly protected, enforced but also valued. With limited awareness around IP valuation and its strategic use (licensing, franchising, transferring rights, joint ventures or raising capital), European SMEs risk leaving money on the table or exposing themselves to unfair deals.
This webinar will help you to fill that gap with a practical, accessible introduction tailored to companies doing business in ASEAN. This webinar will answer the following questions:
• What IP valuation is.
• Why it matters in the South-East Asian context.
• How to approach it with limited resources.
