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As global food supply chains grow wider and more complex, tracing food to source becomes a challenge for consumers, producers, and regulators. But traceability is important for food safety, food defense, standardisation of products and can be put to use in the verification of sustainability claims: ensuring that what we consume is sourced, produced and transported in an environmentally-friendly manner.

How do agricultural chains and small-scale producers adapt to this growing call for transparency? How can specialty chemicals, technology and finance be applied to change the way we see our food? What does greater traceability mean for producers and consumers alike?

These and other questions are answered at EuroCham’s 22nd September sharing session on the convergence of sustainability and wellbeing, where key stakeholders present the case in favour of more transparent food supply chains from the points of view of production, consumption, and distribution.

This event is brought to you in partnership with the Lee Kuan Yew School of Public Policy.



4:45 pm Webinar waiting room opens

5:00 pm Welcome Address by Mr Anbu SRINIVASAN, Chair of EuroCham Healthcare Committee

5:10 pm Introductory Remarks by Mr Francesco MANCINI, Associate Dean – Executive Education, Lee Kuan Yew School of Public Policy

5.20 pm Introduction of companies by Mr Corrado FORCELLATI, Director Sustainability Services, KPMG

5:30 pm Presentations by

  • Dr Reiner BESTE, Evonik Asia Pacific
  • Susanna HASENOEHRL, Yara International
  • Mr Mun Pew KHONG, Bayer
  • Siang Hee TAN, Crop Life Asia

6:00 pm Panel Discussion and Q&A moderated by by Mr Corrado FORCELLATI, Director Sustainability Services, KPMG

6:30 pm Wrap-up and End of programme by Ms Nele CORNELIS, Executive Director, EuroCham



Dr. Reiner BESTE

President Asia Pacific

Evonik Industries AG

Dr. Reiner Beste began his professional career in 1989 in Technical Sales of the Feed Additives business of the former Degussa AG (now Evonik Industries AG) in Hanau, Germany. Between 1994 and 2001 he held various leadership positions in Marketing and Sales in Europe and the U.S., before taking over functions in Controlling and Business in 2002.

In 2006 Dr. Beste became responsible for the global Pharma Polymers business. In 2009 he was appointed President of Business Unit Health & Nutrition. With the foundation of Evonik Nutrition & Care GmbH in 2015, he became Chairman of the Board of Management.

In April 2019 Dr. Beste was appointed President Asia Pacific for Evonik Industries AG based in Singapore.

Dr. Beste holds a Ph.D. in agricultural science.

Mr. Mun Pew KHONG
Head of Public Affairs, Science and Sustainability – Asia Pacific

Mr Mun Pew KHONG joined Bayer in 2014.  Before joining Bayer, Mun Pew worked in Syngenta as Head of Corporate Affairs, ASEAN overseeing government affairs, stakeholder engagement and corporate communications.  He also spent 10 years with British American Tobacco as Head of Corporate and Regulatory Affairs based in various locations including Singapore, Hong Kong, London, Vietnam and Indonesia. Prior to his joining the corporate sector, Mun Pew was with the Singapore Civil Service for 15 years serving in The Ministry of Trade and Industry and the Trade Development Board with his last position as Director of Trade Policy, ASEAN.  He was also the Commercial Counsellor at the Singapore Embassy in Indonesia from 1996 to 2000.

Dr. Siang Hee TAN 
Executive Director
Crop Life Asia

Dr. Siang Hee TAN is currently Executive Director of CropLife Asia, the voice of the plant science industry across the continent and part of a global federation. At CropLife Asia, he is responsible for directing regulatory, crop protection, seeds, intellectual property, biotechnology as well as communications and outreach programs in 15 Asian countries.

Dr. Tan holds a BSc in Plant Pathology from the Universiti Pertanian Malaysia, an MSc in Genetic Engineering from Universiti Putra Malaysia and a PhD in Molecular Biology (Plant Virus) from Okayama University in Japan. Professional recognition includes a Silver Award at the 2005 Geneva International Exhibitions & Inventions of New Techniques and Products, a US Government Cochran Fellowship for biological research at Case Western Reserve University in Ohio, and UPM awards for Research and Development.

Mrs. Susanna Hasenoehrl

Director, Growth & Commercialisation – Asia
Digital Farming – Smallholder Market Solutions Sales and Marketing

Yara Asia Pte. Ltd.

Mrs Susanna Hasenoehrl works as Director Asia at Yara International, the crop nutrition company for the future. She is responsible for Growth & Commercialisation of the company’s Digital Farming solutions aimed for the 350 million smallholders in Asia, and the Global Sustainability Lead.  

Her previous career spans global leadership roles at Siemens, Nokia and leading start-ups, including the world’s 1st free mobile operator Blyk, the world’s largest migraine patient community and the healthy nutrition recommendation engine Joice.  

Holding a Master in International Business from the University of Innsbruck, Austria and SKEMA France, the native Finn is also a certified leadership coach and an international keynote speaker on corporate climate action. 


Director Sustainability Services

Corrado is a director with KPMG in Singapore’s Sustainability Services practice, and has more than 22 years of banking experience in different roles and jurisdictions.

Corrado has extensive international wholesale banking experience, with specific focus on corporate business development, relationship, credit and regulatory risk management, and was previously the General Manager of Nordea’s operations in Singapore.

Corrado has designed and launched the energy clearing services at the European Energy Exchange (EEX) in Germany; set up and developed a wholesale banking green field operation in China; launched advisory services and dealing in securities in Singapore; designed and developed digital concept to build reputational capital and foster innovation between Denmark and Singapore.

He has also contributed to sustainability thought leadership through active engagement with agencies, regulators, corporate and institutional customers.

Corrado drives innovation on sustainable finance through enhanced data governance, latest with the development of the Case Assessment Survey Tool (CAST) for sustainability reporting purposes. He has participated actively as a speaker, lecturer, panelist in many sustainability events around Circular Economy and Green Finance.



Kindly note that there are limited seats available, registration is binding and payment is non-refundable. The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof

Student tickets are available for this event.
Students from partnering universities are invited to join, free of charge. Partnering universities; NUS, NTU, SMU, EDHEC, ESSEC & INSEAD.
There are limited student tickets available, and are subject to correct registration details. 

  • Please sign up with your university-issued email address
  • Enter your institution under “company”
  • Enter your major/programme under “designation” 

Thank you for your understanding.