Synopsis
In today’s fast-paced corporate environment, the ability to craft compelling narratives is a crucial skill that extends far beyond traditional communication.
The discussion will introduce the concept of “Subconscious Narratives”—a unique framework that leverages the subconscious impact of stories to foster innovation, a more engaged workforce, reduce stress, and cultivate a healthier, more adaptive corporate culture. Attendees will gain insights into:
- Harnessing Storytelling for Organisational Success: Learn how structured narratives can be used to inspire employees, resolve conflicts, and strengthen corporate identity.
- Subconscious Narratives Framework: Discover a unique approach to uncovering and shifting deep-seated organisational mindsets to drive meaningful change.
- Enhancing Mental Well-being Through Storytelling: Explore how storytelling can play a role in improving workplace resilience, reducing burnout, and fostering a supportive work environment.
- Practical Applications: Walk away with actionable strategies to integrate storytelling into leadership, communication, and business development efforts.
This session is designed for professionals across industries who are interested in leveraging innovative communication techniques to enhance leadership, problem-solving, and corporate culture. Whether you are a business leader, HR professional, or simply interested in the psychology of effective storytelling, this discussion will provide valuable tools to reframe challenges and create lasting impact.
Programme
08.30 am Registration & Networking
09.00 am Welcome Remarks by Ms Eva Vincetic, Advocacy Manager at EuroCham (Singapore)
09.05 am Keynote Presentation by Ms Sarah-Tabea Sammel, Director at Biome Entertainment
09.20 am Fireside Chat moderated by Ms Sarah-Tabea Sammel
- Ms Shagun Misra, Regional Head of People COEs, Asia Pacific at Allianz
10.10 am Live Q&A
10.25 am Closing Remarks by the moderator
10.30 am End of Event
The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.
Speaker & Moderator
Ms Sarah-Tabea Sammel
Director
Biome Entertainment
Sarah-Tabea (“ST”) SAMMEL is a writer-director-producer and business advisor. She founded the social enterprise Biome Entertainment Pte. Ltd. in Singapore, a communications and consulting company for a systematic business strategy with integrated media messaging and a social sustainability focus. In addition to the B2B service arm, the company produces original feature film IP. As a social entrepreneur, ST understands the global economy as a vehicle for shared humanity and embraces communication strategy as a catalyst for value chain partnerships and the empowerment of organisations and communities. Her extensive experience across the media industry and communication methodology has led her to develop a methodology program for leaders, talent developers, and impact financiers to uncover and redesign the narratives that drive their business identity, intention, and impact. She champions narrative excellence to empower social impact compliance as an intrinsic growth factor with a particular interest in solutions that cut across social sustainability, corporate culture, bilateral business relations, and CSR.
Panellist
Ms Shagun Misra
Regional Head of People COEs, Asia Pacific
Allianz
Shagun has over 20 years of experience across corporate HR, consulting, and entrepreneurship in local, regional & global set up. She has extensive experience in organisation & people transformation, talent development & culture building with leadership teams by applying data-lead business insights and human human-centric approach. Before joining Allianz, Shagun worked with Ernst & Young as Director of People Consulting, helping clients to deliver organisation transformations.
She is also a successful entrepreneur and runs “Yoga Superfuel”, a health & wellness brand.
POST EVENT
On Wednesday, 26 March, EuroCham hosted “The Power of Storytelling for Business Success”, an engaging session on how narratives shape organisational culture, leadership, and resilience.
Our gratitude goes to Ms Sarah-Tabea (“ST”) Sammel, Director at Biome Entertainment, for moderating the discussion, and Ms Shagun Misra, Regional Head of People COEs, Asia Pacific at Allianz, for sharing her insights.
The session explored how storytelling for business success means that each individual narrative serves the same story, fostering alignment, innovation, and a stronger corporate identity. The discussion also highlighted the analogy that “we are all building the plane as it flies”, emphasising the ongoing nature of organisational development and the need for agility in leadership.
Key takeaways included:
The Subconscious Narratives Framework and its role in driving meaningful organisational change.
How structured storytelling can inspire employees, resolve conflicts, and enhance workplace well-being.
Practical strategies for integrating storytelling into leadership, communication, and business development.
Thank you to all who joined us for this insightful discussion. We look forward to welcoming you to our next session as we continue exploring innovative approaches to leadership and corporate culture.
