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With the global pandemic drastically altering the purchasing patterns of consumers, SMEs have increasingly engaged with e-commerce services. With more entrepreneurs expanding their business to e-commerce platforms, this shift creates fertile ground for the dramatically increasing sales of counterfeit products online. In the moment of digital push, what should SMEs do to fight against the overwhelming fake products online and safely harness the opportunities for development in the new landscape?

EuroCham Singapore and the South-East Asia IP SME Helpdesk are happy to invite you to this webinar which aims to bring together the perspectives of SME owners, e-commerce service providers, and international Intellectual Property experts for a discussion on the new developments of online counterfeit sales and useful tips to promptly take down the infringing products from E-commerce platforms.



4.45 pm: Waiting Room Opens
5.00 pm: Welcome Remark by EuroCham and the SEA IP SME Helpdesk
5.05 pm: Introduction by Ms Sharmini LOHADHASAN, EuroCham IPR Committee Chair
5.10 pm: Short presentation
– Valentina SALMOIRAGHI, International Trademark Association (INTA)
– Joyce ANG, Lazada
5.40 pm: Panel Discussion and Q&A
6.00 pm: Closing Remark




International Anticounterfeiting and Policy Advisor
International Trademark Association (INTA)

Valentina Salmoiraghi is the Anticounterfeiting and Policy Advisor for the Asia Pacific at the International Trademark Association (INTA). Based in Singapore, Valentina works in the whole region supporting INTA Anticounterfeiting Committee members and initiatives and identifying IP policy gaps. She focuses on external relations, advocacy and strategic planning. 

Valentina has over 15 years of experience working in Asia in Intellectual Property Rights protection and enforcement. During this period of time, she has worked with various European Chambers of Commerce on their IPR SME projects in China and Vietnam as IP Business Advisor and was also a long-term External IP Expert for the South-East Asia and China IPR SME Helpdesk projects funded by the European Union. She has a background in legal services and worked with leading law firms in Italy, China, and Singapore. 

Valentina holds a Master’s Degree of Law – International Institutions and Organizations from Bocconi University in Milan (Italy) and a Master’s Degree in Law from the University in Barcelona (Spain). She speaks English, Mandarin Chinese, Spanish, French and Italian (native). 


Xavier DE BURE
Co-Founder and Managing Director

Born and raised in Hong Kong, after completing business school in France, Xavier de Bure worked for a large French IT company in Germany, then soon after returned to Hong Kong and spent his early career in a French buying office. In 2007, he met Co-Founder and CEO Julien Chaudeurge and started the BABYZEN adventure together. As Co-Founder and Managing Director for the brand, Xavier heads up the Hong Kong office, a subsidiary and regional office, which started out as 1 person to now a team of 30. As the Asia Pacific hub, Xavier works closely with headquarter, based in the South of France, to manage the brand’s operations, distribution, product development, with product infringement being one of the key successes that have been achieved in the past couple of years.


Joyce Ang
SVP, IPR Protection

Ms Joyce Ang leads brand cooperation efforts within Lazada’s IPR Protection Team, where she focusses on developing Lazada’s dialogue and cooperation with IPR owners, government agencies and organisations to jointly address IPR challenges on the platform and in the wider E-Commerce space.

Ms Ang has spent more than a decade as a legal practitioner advising on matters ranging across the full lifecycle of IPRs – all the time maintaining a strong focus on anti-counterfeiting and brand enforcement strategies. Prior to joining Lazada in 2020, she led brand protection in Southeast Asia for The Walt Disney Company.



Sharmini Lohadhasan
Chair of IPR Committee
EuroCham Singapore








The South-East Asia IP SME Helpdesk is an initiative of the European Commission that supports small and medium sized enterprises (SMEs) from European Union (EU) member states to protect and enforce their Intellectual Property (IP) in or relating to South-East Asian countries, through the provision of free information and services. The Helpdesk provides jargon-free, first-line, confidential advice on intellectual property and related issues, along with training events, materials and online resources. Individual SMEs and SME intermediaries can submit their IPR queries via email (question@southeastasia-iprhelpdesk.eu) in order to receive free and confidential first-line advice within 3 working days.


Registration Guidelines –

Please follow these simple steps for easy registration to our webinar.

Step 1: Register below. You will receive an automated registration confirmation email from EuroCham.

Step 2: Prior to the event, a Zoom link will be sent 24 hours before the event. Please watch out for this second email.

Step 3: Using the link provided in the second email, click on the link 15 minutes prior to the start of the event. 

Step 4: We will only admit attendees whose Zoom profiles match their registration names, so please make sure that your Zoom profile corresponds with your registration name. 

Thank you for your understanding.

Kindly note that there are limited seats available, registration is binding and payment is non-refundable. The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.