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This session aims to provide companies with:

  • Better understanding on the specific benefits of EUSFTA and how to use it
  • Practical insights on business opportunities in EU member states using EUSFTA
  • Tips on various trade facilitative tools


The EUSFTA has entered into force on 21 Nov 2019. As the first FTA signed between the EU and an ASEAN country, the agreement serves as a pathfinder to an eventual EU-ASEAN FTA that will increase trade and investments between the two regions.

The EU is Singapore’s 3rd largest trading partner and the world’s largest single market. Businesses will benefit from improved market access, including the elimination of customs duties, greater access to services sectors, and the reduction of technical and non-tariff barriers. They will also have more opportunities to participate in government procurement projects in the EU, and benefit from enhanced Intellectual Property Rights protection, amongst others.

Interested to find out more about the EUSFTA and how it can benefit your company? If you have missed the previous EUSFTA event on 24 Jan 19 held at SBF Center, this is a great opportunity to join us for this upcoming session on 4 Feb 2020!

* The European Union (EU) is Singapore’s 3rd largest trading partner for goods, Singapore’s largest market for services trade and the world’s largest single market. Member states of the EU: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom.

As for the EU, Singapore is by far its largest trading partner in the region, accounting for about a third of EU-ASEAN trade in goods and services


Programme (accurate as at 10 Jan 2020)

Time Activity Speaker
8.30am Registration  
9.00am Welcome Address · HO Meng Kit, CEO, SBF

· Federico DONATO, President, EuroCham

· H.E. Barbara PLINKERT, EU Ambassador to Singapore

9.20am Introductory Remarks David MARTIN, former Member of European Parliament and Rapporteur for the EU-Singapore Free Trade Agreement (EUSFTA) and EU-Singapore Investment Protection Agreement (EUSIPA)
9.35am Overview of the EUSFTA

Explore new unique business opportunities offered under the FTA core chapters and understand how companies will benefit from the different FTA chapters, e.g. preferential and improved market access for products and services across many sectors.

Mary Elizabeth CHELLIAH, Principal Trade Specialist, Ministry of Trade and Industry
9.55am Morning Coffee Break  
10.10am Trade in Goods: Competitive Advantage for Goods

Awareness of how the trade in goods chapter provides competitive pricing advantages for companies intending to sell their goods overseas beyond market access.

TOH Boon Ho, Deputy Director, Trade, Enterprise Singapore




Rules of Origin

·       Awareness of the ROO to determine whether goods will be able to qualify for the FTA and understand the procedures (self-certification) required to apply for a preferential certificate of origin.

·       Awareness of how more liberal ROOs for Asian cuisine with an annual quota can help companies access the EU market.

Gregory LEONG, Deputy Head, Tariffs & Trade Service Branch, Singapore Customs


Customs Procedures & Trade Facilitation

·       Implementation of the Asian cuisine quota by the importing customs.

·       Awareness of the different provisions related to customs procedures & trade facilitation within the EUSFTA which could benefit companies including border enforcement.

Guusta VISSER, Dutch Customs attaché, Embassy of the Kingdom of the Netherlands




Technical Barriers to Trade

·       Awareness of provisions concerning product standards, technical regulations and conformity assessment procedures in the EUSFTA in certain sectors such as motor vehicles, pharma and medical products and electronics.

Daniel WONG, Development Partner, Policy and Promotion, Enterprise Singapore


12.05am Sanitary and Phytosanitary Measures

·       How the EU SPS regime works.

Almudena Mínguez MATORRAS, Counsellor of Agriculture, Fisheries and Food for South East Asia, Embassy of Spain
12.30pm Lunch Break  
1.30pm Trade in Services: Safeguarding Market Access and a More Predictable Operating Environment

·       Market access opportunities in the EUSFTA. Awareness of how the trade in services chapter opens up cross border business opportunities for business, service providers and professionals.

Ryan KONG, Senior Development Partner, Trade, Enterprise Singapore


2.00pm Intellectual Property Rights

·       What is the impact of the EUSFTA on IP rights and implications for companies?

Audrey YAP, Managing Partner, Yusarn Audrey
2.30pm (i) Trade Facilitative Tools

·    ESG Tariff Finder

Tricia TAY, Senior Development Partner, Trade, Enterprise Singapore
  ·      EU Trade Helpdesk Jean-Pierre DE MEERLEER SÁNCHEZ, Trade Policy Officer, EU Delegation to Singapore


3.00pm (ii) Enterprise Europe Network (EEN)

·       This session seeks to highlight the business matching support programme available under the EEN

Katherine HENG, Senior Manager, Enterprise Europe Network Singapore
3.15pm Coffee Break  
3.45pm 1-1 FTA and Markets’ Consultations* [Optional for participants]   * Participating EU countries include Austria, Belgium, Denmark, Estonia, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Poland, Romania and Spain. 

Participating entities include the EU Delegation, SBF and Enterprise Singapore.

6.00pm End of Programme   


You can also meet representatives from the ADB Dutch Chamber of Commerce, Singapore (ADB DutchCham), Belgium-Luxembourg Business Group (BLBG), Central East European Chamber of Commerce in Singapore (CEEC), Irish Chamber of Commerce, Singapore, Italian Chamber of Commerce, Singapore (ICCS), Swedish Chamber of Commerce, Singapore (SwedCham), Hungarian Export Promotion Agency (HEPA), and the European Chamber of Commerce, Singapore (EuroCham) at their respective booths at the EUSFTA Outreach.


  1. The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.
  2. Kindly note that there are limited seats available, registration is binding and payment is non-refundable.


Photos From Event