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In the era of AI and digital transformation, it is important for leaders of global enterprises to adopt a strategic approach to enhance the skills of their workforce, thereby advancing digital maturity.

Leadership, spanning across general management and senior roles in all functions, confronts the challenge of making informed decisions about substantial investments in Digital & Tech initiatives. As leaders, they are at the forefront of these decisions which involve assessing and prioritising digital initiatives worthy of investment.  Equally vital is the internal dissemination of this digital vision. Leaders need to be effective advocates, onboarding the entire organisation and ensuring that every member comprehends the strategic value of digital initiatives. It fosters a culture of innovation, collaboration, and adaptability, essential elements for navigating the challenges of today’s digital age.

Simultaneously, the broader workforce, including staff, and junior to middle management across all functions, are required to adapt to the transitioning role of technology such as upskilling in their respective domains and equipping them to harness new technologies, digital solutions, and AI in their daily tasks.

Furthermore, professionals within the Digital & Tech function of a corporate entity demand continuous training opportunities to stay abreast of the rapidly evolving and changing digital landscape within their expertise.

Given these challenges, corporations must adopt a holistic approach to digital upskilling across all levels and functions within their organisation. This comprehensive strategy ensures a uniform understanding and cultivates the necessary digital maturity at the senior management level, empowering them to make informed decisions, particularly regarding investments in digital initiatives.



09.00 am Registration and Networking Breakfast
09.30 am Welcome Remarks & Housekeeping by EuroCham Singapore
09.35 am Opening Remarks by Dr Lovneesh Chanana, Chair of EuroCham Digital Economy Committee, Sr. Vice President and Head of Government Affairs at SAP APJ
09:45 am Keynote Presentation by Dr Ralph Ostertag, Co-Chair of EuroCham Digital Economy Committee, Digital & Technology Director, Heineken APAC
– ‘Best Practice: The Urgency of Digital Upskilling & How Heineken is Solving this Challenge’
10.15 am Panel Discussion and Live Q&A moderated by Mr Jukka Majanen, Co-Chair of EuroCham Human Development Committee, Executive Director, Aalto University Executive Education on ‘Strategies & Practical Opportunities for Digital Upskilling’
– Mr Terence Chia (Infocomm & Media Development Authority (IMDA))
– Dr Ralph Ostertag (Heineken APAC)
– Ms Miriam Sake (Siemens)
10:50 am Closing Remarks by EuroCham Singapore
11:00 am End of Event

Light refreshments will be served.
The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.



Speaker & Panellist

Dr Ralph Ostertag
Director of Digital & Technology, Asia Pacific
Heineken Asia Pacific Pte Ltd

As a passionate Digital & Technology Leader at HEINEKEN with a customer-centric and data-driven mindset, Dr Ralph Ostertag creates business value by focusing on innovation and growth in addition to efficiency and effectiveness.

Coming with over 20 years of experience in Europe, Africa Asia Pacific and the Americas, Ralph drives digital transformation with the business inclusive of the definition and implementation of digital strategies and roadmaps, the development and rollout of digital platforms and the cultural change to a digital mindset.

Ralph has a passion for agility, speed and disruptive innovation. Known as an outstanding innovator and networker, Ralph collaborates globally to bring the smartest people together to work with him on game-changing ideas and initiatives leveraging exponential technologies like IoT and Artificial Intelligence. He is a pioneer in demystifying the Metaverse for enterprises and exploring its value in different areas like the Consumer Metaverse, Industrial Metaverse and collaboration space.



Ms Miriam Sake
Senior Vice President
People & Organization, ASEAN

As Senior Vice President of People & Organisation ASEAN, Miriam Sake is responsible for all HR topics in the region. Together with her team, she develops and drives a people strategy that supports the targets and opportunities of the business. The strategy focuses on a balanced people strategy around win (attract right talents), bond (retain the people we need) and grow (increase employability of people). 

Before assuming this current role, Miriam was based in Siemens headquarters in Munich, where she developed the #NextWork methodology which helps Siemens and other companies to proactively shape the digital enablement of their workforce in times of structural change. She had also held various positions in Human Resources at Siemens in Germany and abroad (US).

Miriam studied at the Baden-Wuerttemberg Cooperative State University, and completed her EMBA with honors at ESMT Berlin.


Mr Terence Chia
Assistant CEO, Corporate Group
Cluster Director, Human Capital Cluster, Digital Industry and Talent Group
Infocomm & Media Development Authority (IMDA)

Terence Chia has more than 15 years of experience in the Singapore Public Service, where he has undertaken a variety of policy, strategy and operational roles.
Terence leads IMDA’s Corporate Group, overseeing Finance, HR, IT and admin functions. His team works to ensure that IMDA has effective resources, capabilities and processes to grow Digital Singapore. In addition, Terence’s Human Capital
Cluster team formulates, reviews and implements talent strategies for Singapore’s
Digital Economy.
Terence has Bachelor’s degrees in Electrical Engineering and Economics from Stanford University and a Master in Business Administration from IESE Business School.



Mr Jukka Majanen
Executive Director APAC
Aalto Executive Education Academy
Jukka Majanen is the Executive Director for APAC of Aalto Executive Education Academy, which is fully owned by Finland’s Aalto University.  In Asia, the services provided include EMBA programs, open enrolment and customised programs including various study tours.

Prior to his current role, Jukka was with INSEAD Executive Education, working with organisations across Asia helping them meet their talent development needs via a range of executive education solutions.

Jukka earned his Master of International Management (MIM) at Thunderbird Global School of Management, is also an alumni of INSEAD and did his first degree in his native Finland. He has lived in Singapore for 30 years. 



Registration Guidelines –

Please follow these simple steps for easy registration to our paid events.

Step 1: Register below. You will receive a registration confirmation email from EuroCham once payment is made and it has been approved.

Step 2: Before the event, an email will be sent at least 2 days before to the attendees to confirm their attendance and inform them about the event details. Please check your spam folder if you do not receive this email.

Step 3: Please reply to the second confirmation email with your confirmation of attendance so we know that you have received the relevant information and are still attending.

Step 4: Please arrive on time for registration for the event. We will only admit attendees who have made full payment to the event. 

Thank you for your understanding.

Kindly note that there are limited seats available, registration is binding and payment is non-refundable. The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.


Payment Options

1. Paypal
If you wish to pay via debit or credit card, the Guest Checkout allows buyers to pay by debit/credit card, without signing into a PayPal account to finish the transaction.

2. Offline Payment
If you choose Offline payment, these are the options available to complete the payment transaction:

a. Bank Transfer
Account Name: European Chamber of Commerce (Singapore)
Account Number: 0220117734SWIFT
Name: DBS Bank Ltd
Bank Code: 7171

b. QR Code (for Payment via PayLah or PayNow)
After choosing the offline payment, the QR code will appear on the next page. Please scan the QR Code for payment, with the following details as reference: 
Kindly format the reference number by keying in EV24-0318  followed by the initials of the attendee (e.g. if your attendee’s name is Michelle Heng, the reference should be ‘EV24-0318 MH’)

c. Cheque
Kindly attention all cheques to the EUROPEAN CHAMBER OF COMMERCE (SINGAPORE)

Due to capacity limits, all registrations are binding and non-refundable. Payment for all webinars and events is due no later than two days prior to the scheduled event date.