ESSEC Asia-Pacific invites you to a Master Class on “Is Creativity in Organisations Culturally Predetermined?” led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific and Associate Professor of Management at ESSEC Business School.
Is creativity in organisations culturally predetermined? Drawing insights from a meta-analytic research project and examples from various industries, Prof. Yong will lead participants to explore the dimensions of creativity in organisations and the impact culture plays.
Key questions to be addressed:
- How do the dimensions of creativity – novelty and usefulness – vary across cultures?
- How will motivation, knowledge, thinking skills and the work environment impact creativity in organisations?
- How can leaders enhance the creativity of their organisation in any culture?
PROGRAMME
6:30pm – 7:00pm: Registration and Networking
7:00pm – 9:00pm: Presentation and Q&A
To register, please click here. Limited seats only. Attendance is by pre-registration only.
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ABOUT THE SPEAKER
Prof. Kevyn Yong is Academic Dean of ESSEC Asia-Pacific and Associate Professor of Management at ESSEC Business School. He has been recognised for teaching excellence, notably being awarded the Pedagogy Innovation Prize by the HEC Foundation and making the Dean’s Honor Roll at the S.C. Johnson School of Management at Cornell University. He received his Ph.D. from the S.C. Johnson School of Management at Cornell University. He also holds undergraduate degrees in Psychology and Philosophy from the National University of Singapore and a Masters degree in Mind, Brain, and Education from Harvard University. His research has been published in Management, Economics, and Psychology journals.
For further information and enquiries, please contact ESSEC Asia Pacific at essecasia@essec.edu