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On the 7th of October, Human Resources Committee Members will meet to discuss why European companies have a special understanding of how regional management, as opposed to managing in a country, changes things. What is the management model emerging in ASEAN? What does it mean for HR leaders?


ASEAN: the Emerging Management Model that challenges how HR professionals work.

To answer this question, our special session on ASEAN for the HR Committee has invited SMU to share their recent study on this question, as well as speakers from outside Singapore who have a perspective on the subject. These are Elaine Tan, Executive Director of the ASEAN Foundation, Mr. Stuart Dean, Senior Advisor at ASEAN Advisory and Dr. Michael NetzleyAcademic Director of SMU’s Executive Development Office Ph.D., University of Minnesota. Elaine is Malaysian and has spent time as a UN specialist in several ASEAN countries, Pambudi has been a regional talent manager based in Singapore as well as HR director for several companies in Indonesia. Dr. Michael Netzley has 25 years of experience in communication, consulting, and education.

The Singapore Management University study is based on interviews with CEOs across the region. Its purpose was to find out if, in fact, there is an ASEAN management model — what it looks like. The study draws important conclusions for HR professionals working in ASEAN.



Ms. Elaine Tan, Executive Director of the ASEAN Foundation

Elaine was appointed Executive Director ASEAN Foundation in 2014. She has been Senior Officer and Head of the ASEAN Secretariat and Head, Resident Coordinator’s Unit of the United Nations and has served across ASEAN as Programme Director for Yayasan Sejahtera in Malaysia and the United Nations Development Fund for Women in both Timor-Leste and Cambodia.

Mr. Stuart Dean, Senior Advisor at ASEAN Advisory

Stu has over 35 years of experience working across GE businesses in the US and Asia in senior positions in sales, services marketing and general management. He graduated magna cum laude from Duke University with a BA in Economics and Political Science and as a member of Phi Beta Kappa.  Following a two-year assignment with the US Government, he obtained an MBA from Harvard.

ASEAN is close to his heart having served GE in the region since 1991 when he was Business Development Manager, GE International, based in Singapore with responsibilities for Southeast Asia and Australia.  In 1993, he became President, GE Capital, Southeast Asia.  In February 1995, he became President, GE Indonesia, located in Jakarta.  Stu then had responsibility for all of ASEAN from 2002 to 2015 when he retired from GE.  He is currently a Senior Advisor for ASEAN Advisory Pte Ltd., a corporate and government consultancy and resides in Kuala Lumpur, Malaysia.

Stu serves on the Boards of Air Asia Berhad, Asia’s leading low-cost carrier, the Malaysia Investment Development Authority (MIDA) and the Malaysian American Commission for Education Exchange (Fulbright).  He serves on the Duke University Trinity College Board of Visitors and was recently recognized by the university with the Charles A. Duke award.  He also serves as a board member of Harvard Business School Asia Pacific, the US-Indonesia Society and Junior Achievement Asia Pacific.

Dr. Michael Netzley, Academic Director of SMU’s Executive Development Office

Dr. Michael A. Netzley has personally taught and coached more than 10,000 executives since arriving in Asia.  His efforts have been recognized with the prestigious 2011 Champions’ Award for innovative course design and delivery, and again in 2015 with the Best Case award from EFMD. Dr. Netzley has designed and delivered strategic leadership and change programmes for APAC-based executives at Credit Suisse, BNP Paribas, IBM, 3M, IHG, TCS, Unilever, GSK, Bayer, Singapore Airlines, Singapore Power, SingHealth, and Singapore’s MFA and MoE.




This meeting is forEuroCham Members only.

Should you be interested in attending, please contact the Policy & Corporate Affairs Manager, Mr Yiannis Korkovelos at yiannis.korkovelos@eurocham.org.sg