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On 1st December 2015, Tuesday, EuroCham is proud to hold an event especially dedicated to Human Development Strategies in ASEAN.

The upcoming regional integration of ASEAN raises the question of potential unity within the great variety of religions, cultures and political systems across ASEAN countries. This might reminds us of the unification of the European Countries, “unity in diversity”.

However, the ASEAN starting point and ambition for regional integration is not to copy the model of the European Union but to draw some lessons from the European experience. Indeed, the E.U. might provide a legal framework for work and higher education, as European management represents a culture of leadership and indeed a philosophy of capitalism.

On 1st December 2015, Tuesday, EuroCham officially announced the publication of the White Paper: Human Development Priorities for the ASEAN Economic Community and to celebrate, a cocktail followed the one-hour presentation and objectives of the White Paper.

The White Paper is an initiative taken by the members of EuroCham’s HR Committee as the result of exchanges concerning the opportunities and challenges of ASEAN Economic Integration. Once the idea to produce a White Paper decided, EuroCham invited the European Foundation of Management Development (EFMD) to contribute as a partner in carrying out a survey and interviews in Europe.

The objectives of EuroCham and EFMD White Paper are to assess how the European experience of economic integration could contribute to human development policies for ASEAN and to suggest opportunities and priorities for specific initiatives.

For this special event, representatives from major European companies and Universities of Singapore have been invited to share their insight on the successful initiatives coming out of the European experience of economic integration and to share transferable principles and practices with ASEAN stakeholders.

Panelists had an interesting discussion about the findings and recommendations of the White paper. The participants included:

–          Mr. Matthew Wood, EFMD Director, Brussels

–          Mr. Gerry George, Dean, Lee Kong Chian School of Business, SMU

–          Mr. Michael Haberzettl, Head of HR Singapore and ASEAN, Siemens

–          Ms. Femke Hellemons, Country Manager, Adecco Personnel Pte Ltd

–      Mr. Philippe Bonnet, Vice President, Global Head – Learning & Development, ESSILOR International

The discussion was moderated by Mr. Bob Aubrey, Chairman EuroCham HR Committee

The event was graced by H.E. Dr. Michael Pulch, E.U. Ambassador to Singapore and Mr. Jan B. Djerf, EuroCham President.

Event agenda:

5.30pm Official launch of the HR White paper

6.30pm Cocktail Reception

EFMD logo 2013

Pictures of the event:

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Photo - Bob Aubrey 2015

Bob Aubrey has lived in USA, Europe, China and Singapore. His consulting work has taken him on assignments to more than 20 countries on 6 continents. He is also an entrepreneur, writer, teacher, business mentor and representative of international business institutions.

Bob Aubrey is Senior Advisor for Asia at the European Foundation of Management Development, Chairman of the HR Committee of the European Chamber of Commerce in Singapore and Managing Partner of Bob Aubrey Associates for his consulting work.

As a consultant he has designed global leadership and talent systems, set up several corporate universities and trained thousands of leaders. A specialist in personal development, he created the first international certification for business schools and certifications for corporate leaders and talent professionals.

As a teacher, Bob has created programs for top business schools in France, China, Australia and Singapore on the subjects of career and personal development, leadership, strategic human resources and management strategy

As a writer, he has published 8 management books on the theme of work, learning and human development. His most recent books are Measure of Man: Leading Human Development McGraw Hill (2015); Creating Aspirational Leaders: the Global Workforce Advantage McGraw Hill (2013, and Managing Your Aspirations: Developing Personal Enterprise in the Global Workplace McGraw Hill (2010). He has also written reports and white papers for international organizations.

Bob has a Ph.D. in philosophy from the University of Paris, and executive MBA from Reims Management School and a Bachelor of Arts from the University of California.



Matthew Wood is the Director of Operations at the European Foundation for Management Development (EFMD), a leading international network coordinator of business schools, companies and consultancies (850 members across 82 countries).

EFMD administers the EQUIS and EPAS accreditation systems, which raises standards for management education worldwide. Its members include INSEAD, Wharton, LBS, IMD, IE, RSM, Cranfield, HEC (Montréal), CEIBS, INCAE, Korea University, University of Sydney, University of Cape Town, IIM Ahmadabad and a host of other top schools around the world.

In addition, Matthew is the Executive Editor of Global Focus, an international business magazine. Prior to his role at the EFMD, he was a Project Manager with the UK based charity Operation Raleigh (in Australia and Namibia). He has also held management positions in advertising (with the Omnicom Group) and in the service industry.


Photo - Gerard George resized

Professor Gerry George is Dean and Professor of Innovation and Entrepreneurship at LKCSB. He is Editor of the Academy of Management Journal, the flagship empirical journal in the field of management. He also serves as the International Dean of BML Munjal University, an innovative new university mentored by Imperial and located near New Delhi. Previously, he was Deputy Dean of the Business School at Imperial College London, Director of the Rajiv Gandhi Centre, and Academic Director of the Elite Programme, which supports ambitious private companies through their next stage of growth and is sponsored by the London Stock Exchange and delivered with partners including leading banks, investors, and advisers.

An award-winning researcher and teacher, Professor George has published several articles in leading scholarly journals (list). He was awarded a prestigious Professorial Fellowship (2011-2014) from the UK’s Economic and Social Research Council to work on resource-constrained or inclusive innovation. His work investigates business models, organisational design, and its implications for innovation and entrepreneurship.  He is co-investigator in a five-year Energy for Development collaborative project with Southampton University that studies the effects of rural electrification, community development and social enterprise.  His latest book (with Adam Bock) introduces a narrative approach on how entrepreneurs conceive and change business models to make an implausible idea into a viable growth opportunity, Models of Opportunity: How Entrepreneurs Design Firms to Achieve the Unexpected, (Cambridge University Press, 2012).  His previous book Inventing Entrepreneurs: Technology Innovators and their Entrepreneurial Journey (Prentice Hall, 2008) addresses the human side of innovation and technology transfer.

Until November 2014, he served as a non-executive director and chaired the Risk Management Committee of India Infrastructure Finance Company (UK) Limited, a Government of India enterprise subsidiary in the UK.  IIFC(UK) provides dollar denominated financing for capital equipment in large Indian infrastructure projects such as power generation, urban mass transit, and ports among others. Before joining Imperial, he held tenured positions at the London Business School, where he served as Faculty Director of the Institute of Technology, and at the University of Wisconsin-Madison, where he directed the Weinert Applied Ventures in Entrepreneurship Program.



Photo - Michael Haberzettl

Michael Haberzettl is Head of Human Resources for Singapore and ASEAN countries at Siemens.

He joined Siemens AG in Germany in 1996 and worked as an HR Manager in different Siemens units and locations in Germany. Then, Michael became Head of Human Resources Strategy Department in Siemens Ltd China. He also was a Global HR Business Partner within (former) Siemens Energy Sector.

Since October 1st, 2015 Michael Haberzettl is Head of HR for Siemens Singapore and ASEAN.

Michael holds a Master of Business Administration and Economics.


Photo - Femke Hellemons

Femke Hellemons is an experienced HR professional with over 15 years of diverse experience within the HR industry. She is currently the Country Manager for Adecco Personnel Pte Ltd in Singapore where she joined in May 2013.

Her career in Adecco began in 1999, when she joined the company as a Branch Manager. After three years, she became an Area Manager, before moving into her most recent managed services role in 2008, a role that saw her highly involved in the strategic servicing of large Adecco customers in the Netherlands.

Femke graduated in International Management from Hogeschool van Utrecht, Netherlands and has also attended the Adecco Leadership Programme in IMD in Switzerland.


Philippe Bonnet is currently Vice President, Global Head – Learning & Development, for ESSILOR International, worldwide leader in Vision care. He has developed valuable business and management competencies in corporate finance, international strategy, and in managing business organization and human capital in Asia Pacific.

Holding a Bachelor in Mathematics and a MSc. in Business Management and Finance, Philippe is graduated from Columbia Business School, Senior Executive Program, and from INSEAD, with an executive master in clinical organizational psychology.

He is a professionally qualified trainer with experience working with leaders and teams across the world and a certified leadership development coach. He is a French citizen, permanent resident in Singapore with more than 22 years of business experience in Asia Pacific region.

Thank you to the White Paper sponsors:

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Thank you to our supporting organisations:

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