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Summary of event
EuroCham hosted a presentation by Ms. Rachele Forcardi, senior VP at Universum where she presented the findings of a global survey conducted by Universum on the attitudes of the Generation Z. Defined as youths between the ages of 14 and 19, these individuals expressed a shocking view on their use of social media, career goals, and entrepreneurship.

The results of the survey proved to be a worrying trend for governments, employers, and universities where these youths had expressed increased scepticism of the value of a university degree as compared to hands-on experience and life achievements. As an emerging generation that are presently in high school faced with the choice of entering university and participating in the workforce afterward, a large portion of those surveyed had a positive view on doing good rather than making more money, if and when such a dichotomy exists.

To find out more about this interesting study and to view the results, please contact the corporate affairs manager Mr. Elgin Seah at elgin.seah@eurocham.org.sg.

 

Synopsis

This event is an opportunity for HR professionals to get an insider’s view of a new global study conducted by Universum with 50,000 members of the Gen Z generation. What will interest EuroCham members is the ASEAN regional study showing country-by-country attitudes to work, to education, to corporate careers and entrepreneurship and to technology.

The format of this meeting will be a presentation of the study and dialogue with HR and higher education professionals about how to prepare for the next generation in Asia.

Speaker:

Rachele Focardi is Senior Vice President for APAC at Universum, a leading  Employer Branding and Talent Strategy company. Rachele is a regular contributor to EuroCham’s HR Committee and is a well-known thought leader in Asia on questions of Employer Branding, Talent Strategy and how to harmonize a Multi-generational Workforce.

 

This event is open only to EuroCham members.