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This event is encouraged for Marketing and Communication Managers/Directors.



ESG performance of companies has an impact on consumer value creation. Purpose became the 5th ’P’ in the marketing mix long ago but due to COVID and the imminent need of climate action consumers hold businesses accountable for what’s happening to the world – and they vote with their wallet. While businesses are expected to be socially and environmentally responsible consumers also worry about commercially driven responsibility. The question communication and marketing teams face is not only how to be responsible but also how to talk about it to the public in a credible way? How to tell our story to the media and to the consumers in a truthful, yet impactful way and how can we measure the success of responsibility communication? We are inviting you to join us for a discussion and best practices sharing event. The workshop will be kicked off with a short presentation on recent industry trends, media analysis and research findings and will be followed by best practice presentations and discussion.


EuroCham is offering 2 sessions with the same programme to meet the limited space capacity of the venue, please only choose 1 session per registration.


Please note that only attendees who are fully vaccinated will be admitted to the event as we will be checking attendees’ vaccination status.

Session 1 | Session 2
09.00 am | 11:00 am 
09.25 am | 11:25 am Welcome Remarks by Persa Chowdhury, Advocacy & Special Programmes Executive, EuroCham
09.30 am | 11:30 am Opening Remarks by Nele Cornelis, Executive Director, EuroCham
09.35 am | 11:35 am Case Study Presentations 
– Rothman & Roman 
– H&M
10.05 am | 12:05 pm Roundtable Discussion with Participants
10.25 am | 12:25 pm Closing Remarks by Zsofia Balatoni, Chief Strategy Officer, Rothman & Roman Group




Zsofia Balatoni
Chief Strategy Officer
Rothman & Roman

Zsofia is a communication professional with 20+ years of experience in strategic communications and ESG communication. Rothman & Roman is a multiple European Excellence award and SABRE award winner agency. Their offices are to be found in 4 European capitals, Boston and Singapore. Their award-winning campaigns for MNCs focus on social and environmental responsibility based on brand purpose.  They are passionate to help companies create value for their consumers and stakeholders – by becoming part of the solution for social and environmental problems.



Preeti Gupta
Director of Corporate Affairs and Sustainability
BMW Group Asia
Preeti has more than 20 years of communications experience and began her career with BMW Group Asia in April 2016. She is currently responsible for Corporate, Brand & Product communications across the Importer Market region for BMW and MINI brands. Markets include Singapore, Vietnam, Philippines, Indonesia, Brunei, Bangladesh, Nepal, Sri Lanka, Tahiti, Guam, New Caledonia, Laos, Cambodia and Myanmar. Preeti is also the Sustainability Lead for BMW Group Asia, communicating the BMW Group’s sustainability strategy to internal and external stakeholders in the region, and drives CSR initiatives in the region for the organization.



Marian Dang
Sustainability Manager
H&M South East Asia

Marian Dang is the Sustainability Manager at H&M South East Asia. With H&M’s aim of leading the change towards sustainable fashion, Marian is appointed to successfully drive H&M’s sustainability work in the region.  





EuroCham is offering 2 sessions with the same programme to meet the limited space capacity of the venue, please only choose 1 session per registration.

Kindly note that there are limited seats available, registration is binding and payment is non-refundable. The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.



SESSION 1 & 2 have been SOLD OUT!