This event is encouraged for Marketing and Communication Managers/Directors.
ESG performance has a major impact on consumer value creation. Today consumers and investors hold businesses accountable for their environmental and societal performance, with Marketing and PR professionals facing several strategic questions: What are the most relevant ESG strategies/ tactics to implement? How do you engage internal and external audiences? How do you tell your story to media and consumers in a truthful, yet impactful way? How do you measure performance?
After a highly engaging session in April, we are now inviting you to join us again for a knowledge sharing event and discussion session. The workshop will kick off with an inspirational keynote speech on PR industry trends based on recent academic research, followed by break-out discussions on three topics: employee engagement, ESG content creation and performance measurement.
The discussions will be moderated by Preeti Gupta, Corporate Affairs Director and Sustainability Lead, BMW Group Asia and Zsofia Balatoni Chief Strategy Officer, Rothman & Roman Group.
9.00 am Registration & Networking
9.25 am Welcome Remarks by Nele Cornelis (EuroCham)
9.30 am Keynote Speech by Suwichit (Sean) Chaidaroon (NUS)
9.45 am Breakout Sessions
10.30 am Roundtable Discussion with Participants
11:00 am Closing Remarks by Zsofia Balatoni (Rothman & Roman Group)
11:15 am End of Event
Suwichit (Sean) Chaidaroon
National University of Singapore
Dr Suwichit (Sean) Chaidaroon, is a senior lecturer of strategic communication in the Department of Communications and New Media, National University of Singapore (NUS). As an award-winning lecturer, he serves as Curriculum Director as well as Director of Postgraduate Programmes by Coursework in the Department. Prior to joining NUS, Dr Chaidaroon has held full-time faculty positions at various universities in Thailand, Australia, the UK, and the USA. Dr Chaidaroon has published his research in various international journal outlets and edited books. His research interests include intercultural communication, corporate and organisational communication, crisis communication as well as corporate social responsibility.
Breakout Session Moderators
Chief Strategy Officer
Rothman & Roman
Zsofia is a communication professional with 20+ years of experience in strategic communications and ESG communication. Rothman & Roman is a multiple European Excellence award and SABRE award winner agency. Their offices are to be found in 4 European capitals, Boston and Singapore. Their award-winning campaigns for MNCs focus on social and environmental responsibility based on brand purpose. They are passionate to help companies create value for their consumers and stakeholders – by becoming part of the solution for social and environmental problems.
Director of Corporate Affairs and Sustainability
BMW Group Asia
Preeti has more than 20 years of communications experience and began her career with BMW Group Asia in April 2016. She is currently responsible for Corporate, Brand & Product communications across the Importer Market region for BMW and MINI brands. Markets include Singapore, Vietnam, Philippines, Indonesia, Brunei, Bangladesh, Nepal, Sri Lanka, Tahiti, Guam, New Caledonia, Laos, Cambodia and Myanmar. Preeti is also the Sustainability Lead for BMW Group Asia, communicating the BMW Group’s sustainability strategy to internal and external stakeholders in the region, and drives CSR initiatives in the region for the organization.
Client Service Director
Rothman & Roman
Hanalia is instrumental to the set-up of PR functions across markets within Asia & Oceania (Regional HQ Bangkok, Thailand) in her previous role. With over 14 years of experience, she is adept at understanding the dynamics of the SEA communication landscape and is passionate about brand issues contributing to the development and delivery of creative and strategic media and communications work to support organisational objectives in country, regional and global levels.
Kindly note that there are limited seats available, registration is binding and payment is non-refundable. The organisers reserve the right to change the programme content without giving prior notification or any reasons thereof.
Registration Guidelines –
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Step 1: Register below. You will receive a registration confirmation email from EuroCham once payment is made and it has been approved.
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a. Bank Transfer
Account Name: European Chamber of Commerce (Singapore)
Account Number: 0220117734SWIFT
Name: DBS Bank Ltd
Bank Code: 7171
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