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The Eurocham HR Committee is proud to have organised a special panel discussion on 30 October 2015 on a dimension of competitive advantage for companies in Asia that is changing fundamentally – Employer Branding. The three speakers, from organisations at the leading edge of branding strategy, shared their experience and research.

Ms. Rachele Focardi is Senior Vice-President of Employer Branding and Talent Strategy APAC and Global Branding Advisor at Universum. She will present what the best companies are doing at the top of the Universum rankings of MOST ATTRACTIVE EMPLOYER and what is important for companies beyond their ranking.

Ms. Teresa Collis is Global Head of Competency & Culture Development, Talent Acquisition at Siemens and is coming up from Melbourne especially for this event. She will share her experience of three years at Siemens head office in Munich to develop a totally new approach to the company’s global brand and how the branding was reorganised as a strategic HR function. She will share her experience of why the traditional approach no longer works and how a new branding strategy impacts HR.

Ms. Joni Ong co-manages the Great Place to Work® Singapore office with Evelyn, her partner and friend. A highly sought after trainer and consultant, Joni is consummately passionate about people and in developing their potential. With more than two decades of experience in HR development, Joni’s rich corporate and personal experience, coupled with her engaging personality, has enabled her to connect with clients across all industries and participants across staff levels.

The event was moderated by EuroCham’s HR Committee Chairman, Mr Bob Aubrey.

This event is free of charge and reserved to EuroCham members only.


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