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This year Edrington Asia-Pacific will be supporting Child at Street 11 – a multi-racial, secular, independent, non-profit organisation dedicated to helping low income and dysfunctional families in Singapore by providing quality early years education for their children.

Titled “Ride for the Children at Street 11″, a team of more than 15 riders from Edrington offices in the region will be undertaking a gruelling 400 km charity bike ride from Kuala Lumpur to Singapore on 21-23 November 2015. The riders comprise of individuals in their late 20s to early 50s, across a whole range of job functions like sales, finance, supply chain and marketing. However, they are united by one common purpose and that is to reach their target of collecting S$20,000 via donations from family and friends as they embark on this challenge.

With the “Giving is Rewarding” double matching principle, it is hoped that S$60,000 can be raised and donated to Child at Street 11 as they seek to strengthen their pre-school programme which aims to break the cycle of dependency by providing at-risk children with their basic educational needs in an innovative and effective manner.

We hope you will support the team in this tough challenge by making a donation, no matter how small, on www.sggives.org/street11. As you know, the great news is that every donation will be double matched by Edrington and The Robertson Trust, so if you give $10, this actually means $30 going to the Children at Street 11.

Please pledge your donations at www.sggives.org/street11 and under dedication, please indicate who are you donating in support for so that it can be double-matched:


List of cyclists as below:

  1. Martin Reimann – Regional Managing Director, APAC & India
  2. Geoff Kirk – Regional Managing Director, SEA
  3. Neville Ross – Regional Finance Director, APAC & India
  4. Victoria Hollywood – Regional Supply Chain Director, APAC & India
  5. Ryan Hill – Managing Director, Asia Travel Retail
  6. David Pattison – Area Director, India & Japan
  7. Tellis Baroutsis – Managing Director, Global Travel Retail
  8. Howe Luo – Sales Manager, Singapore
  9. Jerome Lim – Sales Executive, Singapore
  10. Ken Tsang – Sales Manager, Hong Kong
  11. Carlos Fong – Sales Manager, Hong Kong
  12. Alan Hsu – Trade Marketing Executive, Asia Travel Retail (Taiwan)
  13. Kevin Wei – Senior Product Manager, Taiwan
  14. Randall Tan – Brand Advocate, The Macallan & Highland Park & Media Personality

Background of the charity – Child at Street 11

Child at Street 11 www.street11.org.sg is a multi-racial, secular, independent, non-profit organisation dedicated to helping low income and dysfunctional families provide quality early years education for their children.

UNICEF believes that whether a child fulfils her or his vast potential is largely in the hands of the family, the community and country into which she or he is born. Child at Street 11 shares this belief.

The early years of life, especially the first six years, are crucial for development. Child at Street 11 helps children so that they will grow up to be emotionally and intellectually healthy and develop not just language skills, but thinking and social skills.

Started in April 1999, the Centre serves children aged two to six in a full day programme. This pioneer programme, was initiated by a group of concerned professionals who had found from their research that children from low income families had difficulties coping with their education in school.

The programme now has a well-integrated programme, involving children, parents and the community. This program includes a wide range of activities that go beyond academics and involve the children in activities that requires critical thinking and team work.

Using trained early childhood educators, social workers and education psychologists, the Centre has helped children do well in school and enabled parents to provide a safer, happier and more conducive home environment for themselves and their children.

An integrated, multi-sector approach is necessary because there is no one agency that has the resources or expertise to help children and families overcome problems of illiteracy, violence and unemployment. Investment in a good early years education will help society save millions in later life. Child at Street 11’s programme for children and parents are preventive in nature and will in the long run help strengthen society.

Child at Street 11 strongly believes that children have rights to sound education, good health and protection against violence and abuse.