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The digital transformation tide continues to be powered by increasing demand for companies to enhance efficiency and be more customer-centric, yet significant barriers still exist. A new study, conducted by the European Chamber of Commerce (EuroCham) in cooperation with the Center for Creative Leadership (CCL), surveyed 100 European companies in Singapore to assess their rate of digital transformation. Two-thirds of respondents believed Singapore is ahead in its digital preparedness, and the majority asserted that a cohesive digital transformation strategy is imperative; however, 43% of the European companies surveyed still reported the absence of a well-defined strategy within their organisation. Some of the cited barriers to digital transformation include a lack of understanding and awareness at the senior leadership level, limited resources, and a dearth of human capital with the requisite skills.

At the launch of this timely and important research, we will share the key insights and recommended actions for companies to embark on or build upon their existing digital transformation initiatives.



4.00 pm Registration 
4.15 pm Welcome remarks
4.20 pm Presentation: Digital Transformation in Singapore: Barriers and Opportunities


  • Elisa Mallis, Managing Director and Vice President, Asia-Pacific, Center for Creative Leadership
  • Steffen Endler, Senior Vice President & Head, Siemens

5.00 pm Facilitated Q&A
5.30 pm Networking

Meet the speakers

Elisa Mallis
Managing Director and Vice President, Asia-Pacific
Center for Creative Leadership (CCL)

Elisa Mallis leads CCL’s efforts in SE Asia, India, North Asia and Australia to accelerate the leadership development and results of clients throughout the region, from multi-national corporations and government agencies to domestic organizations. She also contributes significantly to CCL’s global research agenda. Elisa has over 20 years of experience as a business leader with a focus on transformational change, human capital strategy and sales and marketing.



Steffen Endler
Senior Vice President & Head

Steffen Endler is Senior Vice President and Head of Siemens IOT Services in ASEAN. He also is the Founder and Head of Siemens Digitalization Hub Singapore.

Launched in July 2017, the Singapore Hub is Siemens’ first fully integrated digital hub and brings together experts with domain-specific engineering and digital know-how, aiming to co-create innovative digital solutions for urban infrastructure, sustainable energy and advanced manufacturing. The Hub helps companies to transform their business and take the leap into the digital age.

In July 2006, Steffen was responsible for business development and government relations in Siemens. His responsibilities were successively enlarged to include strategy, corporate sustainability and key account management for Southeast Asia in 2009, and in 2014 he took over responsibility for operational excellence. Between 2011 and 2017, he was the appointed Siemens City Account Manager for Singapore.


Kindly note that there are limited seats available.

Registration is binding and payment is non-refundable.