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The EU-ABC & EuroCham Singapore are organising a joint seminar on the integration of Financial Services within ASEAN as part of the ASEAN Economic Community: a compelling and ambitious challenge stemming from significant economic and political differences between ASEAN countries.

ASEAN is expected to remain among the fastest growing regions in the world and has achieved substantial progress in implementing the AEC Blueprint.  Nonetheless, a deeper financial integration will strengthen the AEC and will bring fundamental benefits for ASEAN economies.

The seminar is aligned with the will of ASEAN Finance Ministers to envisage a more integrated financial region by 2020, and will be designed to discuss some of the key factors required to realise this vision.

Mr. Almoro Rubin de Cervin, Head of International Affairs at DGFISMA (Directorate-General for Financial Stability, Financial Services and Capital Markets Union) will present the European experience and draw some lessons from the E.U. practices and pitfalls for the upcoming ASEAN integration.

Experts from Financial Institutions including banks and insurances will be discussing the specific obstacles in advancing financial integration within ASEAN, how business sees challenges ahead as well as what still needs to be done. Mr. Sandeep Malik, CEO, Asia, Aon Risk Solutions, Mr. Philippe Van Hoof, Co-Head Financial Institutions Asia, ING as well as Mr. Michael Moon, Head of Payments APAC, SWIFT, Mr. Paul Gwee, Secretary General of the ASEAN Bankers Association and Mr. Boris Moutier, Regional CIO of AXA Asia will participate in the panel. The discussion will be moderated by Mr. Don Kanak, Chairman, Prudential Corporation Asia.

Registration will start at 8:30 am and the seminar will begin at 9:00am.

Please kindly note that EU-ABC Members should register as “Members”.

You may also have information in ASEAN UP website, by clicking HERE.

Here is the proposed agenda:


8.30-9.00       Registration and Networking Coffee

9.00-9.15         Welcome Remarks
  Mr. Jan B. Djerf, President of European Chamber of Commerce

9.15-9.30         Financial integration, the European perspective
  Mr. Almoro Rubin de Cervin, Head of International Affairs at DGFISMA European Commission

9.30-10.30       Panel discussion: View from the Industry
  Moderator: Mr. Donald Kanak, Chairman, Prudential Corporation Asia
  Confirmed panelists:

Mr. Sandeep Malik, CEO, Asia, Aon Risk Solutions

Mr. Philippe Van Hoof, Co-Head Financial Institutions Asia, ING

Mr. Michael Moon, Head of Payments APAC, SWIFT

Mr. Paul Gwee, Secretary General of the ASEAN Bankers Association

Mr. Boris Moutier, Regional CIO, AXA Asia


Sponsored by:



Pictures of the event:

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Bios of the participants:

 Jan B Derf

Mr. Jan B. Djerf, Senior Vice President & General Manager, Handelsbanken, Head of South Asia Pacific. 

President, European Chamber of Commerce (Singapore)

Mr. Jan B. Djerf represents the Swedish Business Association in Singapore on the EuroCham Board and has been an active Board member since 2005, including taking on the role of Vice-President since 3 years. In March 2015, Mr. Djerf was unanimously voted to the Presidency of EuroCham for a two-year term, spanning 2015 – 2017.

In his professional career, Mr. Djerf’s major step towards senior level management came with his appointment as the Head of the Treasury Department at Ericsson in Stockholm, Sweden. This sparked his globetrotting career phase, leading him to be headhunted by Alfinad SA in Brussels, Belgium, a subsidiary of Alfa Laval. Mr. Djerf soon saw his career taking him to Lausanne, Switzerland as Director Group Treasury at Tetra Laval. 1994 saw Mr. Djerf’s entry into one of Scandinavia’s largest banks, Handelsbanken. In 1998, Mr. Djerf was appointed Head of Foreign Exchange Money Markets and Emerging Markets, Europe. This took him to London and then to Stockholm. In 2004, Mr. Djerf returned to Singapore. He is currently Senior Vice President and General Manager of Handelsbanken Singapore Branch and Head of South Asia and Pacific.


Mr. Almoro Rubin de Cervin, Head of International Affairs at DGFISMA European Commission

Mr. Rubin de Cervin is the Head of Unit responsible for financial services policy and international affairs in the Directorate General for Financial Services in the European Commission. He is the European Commission’s representative in the LEI Regulatory Oversight Committee. In recent years he has worked extensively on transatlantic issues in financial services.  In previous postings in the European Commission, he has worked in the Directorate General for Competition and before on industrial policies, entrepreneurship and SME access to finance.

Before joining the European Commission, he has also worked as a government official in Italy in the Industry and Foreign Affairs Ministry and at the OECD in Paris. He also has experience as a journalist and politician in Italy.

Mr Rubin de Cervin graduated in economics from the Bocconi University in Milan.


Mr. Donald Kanak, Vice Chairman, EU-ASEAN Business Council; Chairman, Prudential Corporation Asia

Based in Hong Kong, since April 2008 Donald Kanak has served as non-executive Chairman of Prudential Corporation Asia (Asia Regional Headquarters of Prudential plc). In February 2012 he was named concurrently non-executive Chairman of Eastspring Investments, the Asia asset management headquarters of Prudential plc.  Don was Chairman of the World Economic Forum’s Global Agenda Council on Insurance and Asset Management in 2011-12 and currently serves on the Forum’s Council on Southeast Asia. He is also a Senior Fellow of the Harvard Law School Program on International Finance Systems.

Don has lived and worked in the insurance and financial services industry in Asia since 1986. Prior to joining Prudential, Don worked for American International Group, Inc., joining the group in January 1992 in Tokyo, and ultimately serving as the group’s Executive Vice Chairman and Chief Operating Officer from March 2005 until leaving the company in January 2006. Don is a past director of the U.S.–China Business Council and the U.S.–Japan Business Council and was a member of the Executive Committee of the U.S.–Korea Business Council.   He is a member of the Council on Foreign Relations and the Society of Financial Service Professionals. He serves as a Trustee of WWF-Hong Kong, and on the Technical Advisory Group to the United Nations Global Environment Facility on its climate change mitigation strategy.

He has a Bachelor’s degree in economics with highest honors from the University of North Carolina-Chapel Hill, a Juris Doctor with honors from Harvard Law School and a M.Litt. in Management Studies from Oxford University (U.K.)



Mr. Sandeep Malik, CEO, Asia, Aon Risk Solutions

Sandeep Malik is CEO Asia, Aon Risk Solutions, the risk management and insurance brokerage business of Aon plc. In addition, he holds the position of Global Head, Specialty, overseeing Aon’s Industry and Specialty Practice Groups. Sandeep is based in Singapore, Aon’s headquarters for Asia.

Sandeep joined Aon in 2010 from Prudential Corporation Asia, where he was the CFO for Asia (2006-2009) and latterly the Chief Commercial Officer, leading the regional Product, Distribution, Customer and Marketing functions. Prior to joining Prudential, Sandeep was a Partner at Marakon Associates, a management consulting firm that pioneered many of the principles and tools that became the mainstream approach for managing shareholder value. Sandeep joined Marakon in 1994 and worked in the US and European practices before relocating to Asia, where he built and led the practice. Sandeep began his professional career in 1989 in general management at Cincinnati Milacron, a leading US manufacturer of metalworking and plastics machinery.

Over the years, Sandeep’s writings and opinions have been featured in Economist.com, CFO and CFO Asia, The Wall Street Journal and Asahi Shinbun. He has also appeared on numerous television news programs, including BBC, CNBC and Bloomberg. Sandeep earned his Bachelor’s degree in Engineering from India, followed by a Master of Business Administration in the US.


Michael Moon

Mr. Michael Moon, Head of Payments, Asia Pacific, SWIFT.

Michael Moon joined SWIFT’s Singapore office in 2012 and leads the development of SWIFT’s payment business across Asia Pacific. This role partners with the payments and banking industry to deliver clearing and settlement solutions in both the high value and retail payments sectors.

During his 15 years’ experience in the financial services and payments industry he has held positions in business development, strategy and marketing functions, and has experience in diverse markets including China, India, the US, Australia, Singapore and SE Asia.

Prior to joining SWIFT he lead group strategy and business development for American Express in their network, merchant and B2B businesses, focusing on new payments businesses in emerging markets. Prior to American Express Michael worked in the Australian banking industry with Citi and Commonwealth Bank.

Michael has lived and worked in Singapore for the past 7 years and has an MBA from the Australian Graduate School of Management in Sydney.


Philippe van Hoof

Mr. Philippe Van Hoof, Co-Head of Financial Institutions Asia, ING

Chairman of the Financial Services Committee, EuroCham

Overall, Philippe Van Hoof has over 20 years of banking experience, including 8 years in Singapore, Korea and Japan. Next to relationship with banks, Philippe has extensive experience in covering insurers, asset managers and private bankers at board level and discussing strategic topics encompassing a.o impact of regulations, new product launch, M&A.

Philippe joined the bank as credit analyst in ‘93 in Singapore, after an internship in Japan for Pioneer Electronics Corporation in ‘91-92. In ‘95 he moved to Europe in the Corporate Banking Department for Asia Pacific clients before taking the new position of junior representative of the bank in South Korea in ‘96-98: as such, he has acquired first hand experience of the Asian crisis and how to successfully manage credit exposure and client relationship during financial turmoil. Beside his role at ING, Philippe is also  Chairman of the Financial Services Committee of the European Chamber of Commerce in Singapore.

In ‘99, he left the bank to participate in the launch of ING Funds Japan, the asset management arm of ING in Tokyo, as marketing manager. He then moved to back to Europe to lead the new international marketing department of ING IM, after the merger with BBL GAM: in this position, he managed the difficult process of defining a common range of products (best of breeds) and to merge the other funds into this range. To this date, these were among the few funds to have successfully managed a change in domicile.

In 2002, ING Bank called him back to manage client relationship with some Belgian banks and securities companies, which he progressively expanded to include financial institutions in Luxembourg and as of 2008, in the Netherlands. As such he had a first hand experience of the turmoil caused by the global financial crisis of 2007-08 on the financial system of the Benelux. In managing this crisis, his experience of the Asian crisis in Korea proved of very high value to navigate the credit and market risks of the financial system in Europe. Afterwards, he put much emphasis on anticipating the impact of new prudential regulations like Basel III and Solvency II for his clients. Upon the announcement of ING’s divestment from its insurance and asset management arms, he focused his team on developing relationship with insurance clients and asset managers.

Earlier this year, Philippe returned to Asia in a new position combining his old experience of Asia and his long work of developing client relationship for banks, insurance companies and asset managers.

Philippe received his masters degree in Business Administration from the IC-HEC in Brussels and postgraduate degree in Intercultural Management.

Mr. Paul Paul Gwee Choon Guan, Secretary General of the ASEAN Bankers Association

Paul Gwee Choon Guan banking career spans over twenty five years of experience in universal & treasury/investment banking with asset/fund & wealth management industry across Asia Pacific. His specialized skills include the fields of enterprise risk management (credit, market, liquidity and operational), control & compliance and back room operations with robust combination of strategic business finance and accounting reporting, mergers & acquisitions and capital management. He was the Head of Risk Management & Compliance in United Overseas Bank Group followed by as the Country CFO in Hong Kong & Shanghai Bank, Indonesia and as Chief Operating Officer in Bank of East Asia, Singapore. He is currently the Secretary General of the ASEAN Bankers Association.

Mr. Gwee holds a Masters in Business Administration from University of Chicago, Graduate School of Business, majoring in finance and was awarded the Bachelor of Commerce degree from the University of Newcastle. He qualified as a Chartered Accountant in 1984 and is a Fellow of the Institute of Chartered Accountants in Australia and Institute of Singapore Chartered Accountants.


Speaker - Boris Moutier

Mr. Boris Moutier, Regional Chief Investment Officer, AXA Asia

Boris Moutier is supervising investment & ALM of Life and GI AXA insurance companies across Asia ex Japan.

Boris moved to Hong Kong in 2013 to take in AXA Investment Managers the responsibility of the relationship with its AXA Insurance clients in Asia and Japan.

In 2002 Boris had joined AXA IM and held several positions in Paris and Tokyo as Financial Engineer (with a focus on Variable Annuities) and Derivatives Trader until 2010. Before moving to Hong Kong, Boris was in charge of AXA IM relationship with one its largest clients, AXA France.

Boris graduated from E.N.S.A.E., one of the leading French Institutions of higher learning in the fields of statistics, economics, finance and actuarial science.