Leveraging Singapore’s role as a business hub to access ASEAN markets
Singapore, 9 July 2014, Press Release – Today, the European Union officially launched the EU Business Avenues in Southeast Asia, a business support programme which aims to assist small and medium companies from the EU, looking to enter or expand their businesses in the region. During this pilot phase, 120 companies will be selected to take part in three one-week business missions, where they will engage with relevant counterparts in Singapore, Malaysia and Vietnam.
Dr Michael Pulch, the EU Ambassador to Singapore who on the same occasion unveiled the latest trade and investment figures between the EU and the City State said, “the programme will strengthen the presence of SMEs from the EU in key markets in Southeast Asia”.
“As the EU’s leading trading partner in ASEAN and in view of the entry into force of the EU-Singapore FTA, Singapore is strategically placed to act as the focal point for the Business Avenues pilot and will be used as a launch pad to emerging markets in the region, in particular Malaysia and Vietnam” he added.
Business Avenues seeks to help businesses from the EU better understand the characteristics of the ASEAN market, with the ultimate goal of establishing mutually beneficial and lasting business relationships between companies in the EU and ASEAN. During the pilot phase, the Business Avenues programme will focus on Clean Technologies and Interior Design sectors, providing strategic, logistic and financial support to SMEs from the EU looking to gain first-hand experience of dynamic local markets.
The EU Business Avenues in Southeast Asia programme is built on the successful EU Gateway model of business support. Since 1994, EU Gateway has supported companies from various industries across the EU to extend their business in Japan and South Korea.
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EU Business Avenues Programme in South East Asia – www.eubusinessavenues.com
EU Gateway Programme – http://www.eu-gateway.eu/home
EU Gateway Programme in Japan – http://www.eu-gateway.jp/
EU Gateway Programme in Korea – http://www.eu-gateway.kr/euro/
Singapore International Energy Week – www.siew.sg
International Furniture Fair Singapore – www.iffs.com.sg
Programme funded by the European Union
Details About The First Two Business Missions
EU Business Avenues Mission 1 – Clean Technology
Clean Technologies 2014 will be EU Business Avenues’ inaugural mission in ASEAN. This first business mission will take place in Singapore and Malaysia from 27 – 31 October 2014.
Clean Technologies 2014 targets the renewable energy and energy efficiency sub-sectors, guided by the focus of the Singapore International Energy Week (SIEW), alongside which this mission will run.
Clean Technologies 2014 will include sector expert presentations, site visits, networking opportunities and a two-day bespoke business exhibition, as part of the Singapore International Energy Week (SIEW), organised by Singapore’s Energy Market Authority (EMA). As part of this first business mission, companies from the EU can opt for a two-day business mission to Malaysia on 30 & 31 October 2014.
For more information about EU Business Avenues at SIEW, please visit:http://www.siew.sg/programme/conferences/renewables@siew/european-union-business-avenues-clean-technologies
EU Business Avenues Mission 2 – Interior Design (European Design)
The EU Business Avenues 2015 Interior Design mission will take place in Singapore and Vietnam from 11 – 17 March 2015.
Branded ‘European Design’, this second business mission – part of an independent outfit at International Furniture Fair Singapore (IFFS) – will bring companies from the EU active in the contemporary interior design sector to the region.
The mission will also include sector expert presentations, site visits, networking opportunities and a two-day bespoke business exhibition, as part of the IFFS. During this second business mission, companies from the EU can opt for a two-day business visit to Vietnam on 15 & 16 March 2015.