Each year the IPR Committee organises product training sessions with the Singapore Customs to equip enforcement officers with the knowledge to distinguish counterfeit products from their bona fide counterparts. EuroCham members from the IPR Committee have the opportunity to conduct such presentations to tackle issues relating to trademarks infringements and anti-counterfeiting.
The interactive session includes a knowledge and a practical component where officers will be able to see for themselves samples of genuine and counterfeit products.
The session was attended by over 60 officers from the frontline enforcement teams and policy specialists from headquarters of Singapore Customs, Immigrations and Checkpoints Authority (ICA), and the Singapore Police Intellectual Property Branch.
Brands that presented in the past include Roche, BMW, Philip Morris, BP, Lego, Moet Hennessey, and Diageo.
“The opportunity to present to the Singapore Customs, Singapore Police IPR Branch, and ICA is extremely valuable to tackle the scourge of counterfeits and protect our consumers from potentially unsafe products. This is a major public safety issue that is of high importance to many brands.”
• Mr Yip Chee-Choon, Brand Protection Manager, BMW Group Asia.
“Initiatives like EuroCham’s Customs training are extremely valuable as they help companies strengthen relationships between the private sector and law enforcement in their collective efforts to stamp out illicit trade.”
• Lina Baechtiger, Illicit Trade Prevention Manager, Asia, Philip Morris International.