Wine, Spirits, & Beer Committee

The EuroCham Wine, Spirits, & Beer Committee is a platform for the international alcohol industry in Singapore to share their common interests and to raise awareness of issues affecting trade and investment promotion, market access, taxation, intellectual property, food safety and alcohol policy. The Committee engages with the European Bilateral Chambers of Commerce in Singapore, as well as regionally with Committees of the European Chambers of Commerce across ASEAN and provides its members with a channel of communication to the European and Singaporean political and economic authorities.

We aim to:
  • Identify and understand the relevant issues faced by the wine & spirits industry
  • Formulate and disseminate positions on key issues
  • Build consensus by providing a platform for members to address common problems
  • Advocate for responsible consumption of alcoholic beverages
  • Serve as a conduit between our members and the European and Singaporean political and economic authorities and business associations

On the 11th of May 2017, The Committee and SNBA met with MHA, STB, and HPB to go over the progress we have made with our Responsible Drinking and Educational campaigns. We also used the opportunity to sign a Memorandum of Understanding between the Committee and SNBA, highlighting our shared commitment in ensuring that Singapore's nightlife continues to be safe and vibrant.

The Committee produced a paper for the Singapore Tourism Board, providing them a glance of the industry’s concerns vis-à-vis the stringent environment for the sale and supply of alcohol and its impact on F&B and tourism growth.

On the 30th of November 2016, The Committee met with SNBA to discuss  the next steps concerning the creation of a joint platform. Members also discusses the next stages of the DrinkWise campaign. 

On the 6th of June 2016, the Committee met to discuss the progress of the joint platform with Clarke Quay, as well as the feedback regarding the first two TIPS bartender training programs. Members also exchanged on the responsible drinking campaign initiative for the upcoming Clarke Quay Music Festival.

On the 5th of May 2016, the Committee met to exchange feedback on the launch of the Responsible Drinking campaign during the Rugby Sevens event. Members also discussed on the next stages of the campaign. 

The Committee has been engaged in a Corporate Social Responsibility initiative in close collaboration with Government agencies. This underlines EuroCham’s role as the interlocutor of choice for the Singapore government and the European business community, as well as the industry’s commitment in sharing best practices, with the adoption of an "Industry strategy for the promotion of Responsible Alcohol consumption in Singapore".

This public engagement campaign, which aims to promote responsible drinking, is a community effort involving a multiple stakeholders approach. In partnership with DrinkWise Australia, EuroCham proudly took part in the Rugby Sevens 2016 event in Singapore on April 16-17, delivering the message “You won’t miss a moment if you drink wise."

Several additional activations are scheduled throughout the year.

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On the 13th of April 2016, the Committee met with DrinkWise Australia to exchange best practices on corporate social responsibility initiatives.

On the 18th of March 2016, Committee members met for an update on the Joint Platform for a Responsible Drinking Campaign. 

On the 12th of February 2016, Committee members agreed to finalize an "Industry Strategy for the promotion of responsible alcohol drinking consumption in Singapore." 

On the 28th of January 2016, Committee members gathered to talk about engagement with the Singapore Tourism Board (STB) and Clarke Quay Management, the idea of a responsible drinking campaign as well as the submission of a paper for the Singapore Budget 2016. 

On the 9th of December 2015, the Committee met with the Singapore Tourism Board (STB) in order to discuss EuroCham's Position Paper on alcohol management, "Deep Dive for a Holistic Strategy on Alcohol Management".

On the 12th of November 2015, the Committee members met to discuss the next steps regarding on-going projects as well as to elaborate the Strategic Plan for 2016, during a session held at Pernod Ricard's office. 

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On the 4th of September 2015, the Committee members elected Mr Gaurav Sabharwal, Managing Director for Pernod Ricard, as Chairman and Mr Ian McLernon, Director & General Manager for MHD, as Vice Chairman during a meeting held at Edrington's office. 

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On the 11th of June 2015, the  Committee members were invited to a special stakeholder meeting with the Singapore Tourism Board. The meeting was instrumental in charting out the next steps of the Committee for 2015 and beyond.

The Committee published its Position Paper on Decoding, titled Traceability: The Cornerstone of Food Safety Policy. In the interest of consumer food safety, the Committee is proposing for new guidelines to prevent alcoholic beverages from being decoded.
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For more information about the work of our Committees, membership and activities, please contact our Committee's department at